These are just a few of the positive changes being made at American Trust Insurance in an effort to better serve you and to best reflect our culture, while at the same time staying true to the solid foundation our leaders established decades ago.
Just like all progressive businesses, we understand the importance of meeting the evolving demands of our industry, our customers and our staff. In short, it was time for an update at ATI. We gathered our valued staff members for input and asked ourselves some hard questions. How can we be better? Why should people choose us over our competition? What do we really stand for? Are we doing it right?
Through these efforts, our leadership team was able to craft a new mission and vision for the company that allows us to focus on what’s most important. In a nutshell, that’s YOU, our customer.
We also embraced an updated logo and brand guidelines that are reflected in this website and in all our marketing materials. Our new website is in response to your need for more streamlined communication. Our new look stays true to our roots and yet provides us with a clean, professional and proud path to the future.
Our new tagline affirms who we are:
Reliable. Responsive. Respected.
(Our biggest challenge was determining which attribute should take the lead, as all three words are equally at the heart of ATI).
Some of our most impactful changes are happening within our organization as we take some fresh new perspectives on the industry and infuse our team with new energy, new excitement and a desire to go farther to help our customers and our communities thrive.
In closing, we’d like to introduce our new mission and vision statements, and invite you to contact your local agent to schedule a conversation about updated insurance needs. After all, change is good.
Mission of American Trust Insurance:
To ensure clients are always the top priority by building on over 780 years of combined insurance experience and strong industry relationships to provide trusted local advice, superior insurance protection and the best quality and value possible, while enriching the lives of our clients, our staff and our community.
Vision of American Trust Insurance:
To be the leading local insurance company in all markets across South Dakota and beyond, while providing outstanding customer service and the highest quality insurance products, championing our communities and empowering our staff to be the best they can be.